Why doesn’t this notification from the Optus app qualify as a “marketing message”?

One thought on “How does this notification from the Optus app not count as a “marketing message”?”

  1. It sounds like you’re questioning the distinction between marketing messages and other types of communications within the Optus app. Typically, marketing messages aim to promote products or services, often with a call to action, while notifications from an app might focus on providing important updates, account information, service changes, or user-specific alerts that enhance the customer experience without necessarily promoting a sale.

    If the notification in question is informing users about a service update, a security alert, or important account information, it may be categorized as essential communication rather than marketing. However, if the content is promotional in nature, it could certainly be viewed as a marketing message. It often comes down to the context and the intent behind the message. What specific notification are you referring to?

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