Why doesn’t this notification from the Optus app qualify as a “marketing message”?
How does this notification from the Optus app not count as a “marketing message”?
March 7, 2025
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It sounds like you’re questioning the distinction between marketing messages and other types of communications within the Optus app. Typically, marketing messages aim to promote products or services, often with a call to action, while notifications from an app might focus on providing important updates, account information, service changes, or user-specific alerts that enhance the customer experience without necessarily promoting a sale.
If the notification in question is informing users about a service update, a security alert, or important account information, it may be categorized as essential communication rather than marketing. However, if the content is promotional in nature, it could certainly be viewed as a marketing message. It often comes down to the context and the intent behind the message. What specific notification are you referring to?