what is this for (coles meat tag)?

What’s the deal with this yellow tag on Coles meat? I just purchased some meat from Coles for the first time and noticed this tag on the packaging. It looks

Ruling elite demands massive increase to Australian military spending for war

The ruling elite is calling for a significant rise in Australia’s military spending in preparation for potential conflict.

Australia registers 5 months of record-breaking ocean temperatures

Australia experiences five consecutive months of unprecedented ocean temperatures.