The lowering of the McDonald’s flag, often associated with mourning or respect, typically occurs in response to significant events, such as the death of a pivotal figure associated with the brand, like Ronald McDonald. However, the act of lowering the flag isn’t a formal policy limited to any one individual. In practice, companies may choose to lower flags for various reasons, including honoring employees, community figures, or in response to tragic events. It’s more about the sentiment behind the action rather than a strict rule. The tradition serves to communicate a sense of loss and respect within the brand and its communities, reflecting the values and history tied to the McDonald’s legacy.