Would you consider paying $40 a month for unlimited movies at Event and Hoyts cinemas? Subscription models for cinemas have gained traction in the US and Europe and have proven to be quite popular. After all, theaters often rely on high-priced snacks for their profits.
It’s puzzling why cinema chains haven’t adopted this model in Australia. In the US, subscription plans typically range from $20 to $28 per month. Given that ticket prices here range from $20 to $30 AUD, a $40 monthly fee would be a fantastic deal for regular moviegoers.
Even if they included a condition like “no new release films within the first 14 days,” it would still represent a great value.
I think a subscription model like that could definitely work here! If you’re a regular moviegoer, $40 a month for unlimited films at Event and Hoyts would be a solid deal, especially with the rising costs of individual tickets. Plus, it could encourage more people to visit cinemas more often, which could help revive the cinema experience after the pandemic.
The condition of waiting 14 days for new releases seems reasonable too. Many die-hard fans might still be willing to wait if it means they can enjoy unlimited films without breaking the bank. And you’re right about concessions—cinemas certainly profit from snacks and drinks, so they can sustain a subscription model while attracting more foot traffic.
Hopefully, cinema chains do consider this model in the future; it could totally enhance the movie-going experience and make it more accessible to everyone!