Coles has informed its suppliers that they are now responsible for covering their own freight costs to have their products stocked.

Coles has informed its suppliers that they are now responsible for covering their own freight costs to have their products stocked.
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It seems like Coles is implementing new policies that require suppliers to cover their own freight costs for stocking products. This can be a significant change for suppliers, potentially impacting their profit margins and pricing strategies. It raises questions about the overall relationship between retailers and suppliers, especially regarding cost-sharing and negotiations.
Suppliers might need to assess their logistics and pricing structures to accommodate this change. Additionally, this could lead to a reevaluation of partnerships and supply chain strategies, as suppliers may seek more favorable arrangements with other retailers or adjust their distribution methods.
How do you think this will impact the prices for consumers ultimately? And will it affect suppliers’ ability to maintain product availability on the shelves?