It seems you are not alone in your observation. The popularity of Biscoff, a spread made from speculoos cookies, has surged in recent years. This rise can be attributed to several factors, including its unique flavor profile which combines sweetness and a hint of spice, making it a versatile ingredient for desserts, ice creams, coffee, and even savory dishes. Additionally, Biscoff has gained traction through social media and food influencers showcasing creative ways to use the spread, leading to its incorporation into an increasing variety of food products. Brands have capitalized on this trend, introducing Biscoff-flavored cookies, yogurt, chocolates, and more. Consequently, Biscoff’s presence in the food industry has indeed become more noticeable, reflecting a broader trend of experimenting with unique flavors and the growing demand for indulgent treats.